Here’s a top 10 list to help you boost discovery and grow your audience--even if they don’t
speak the same language.
speak the same language.
First, Upload a trailer video describing your
series. The main purpose of a channel trailer is to introduce to your audience what they can find on the channel and just kind of make sure that they understand what the brand is about, they've stumbled upon your trailer and now this is your pitch to them. It's “Hey, this is what you can find on this channel, this is the kind of stuff we promise you.”
series. The main purpose of a channel trailer is to introduce to your audience what they can find on the channel and just kind of make sure that they understand what the brand is about, they've stumbled upon your trailer and now this is your pitch to them. It's “Hey, this is what you can find on this channel, this is the kind of stuff we promise you.”
Second, Use your channel banner as a place to share key details about your channel like upload schedule and the channel genre. It’s a visual place to convey your brand. Be sure it looks good on mobile too. For WiseCrack our channel is laugh harder, grow smarter, so our banner reiterates what the description is for our channel.
Third, fill out your channel description with a summary of what viewers can expect to find on your channel. You can also include links to your website, and other relevant educational resources.
Fourth, add accurate metadata like titles, thumbnails, and descriptions. This sets you up to be more discoverable by learners seeking out your content. Try to keep your titles short and to the point. If viewers don’t stick around because the video didn’t match the title, you may see a drop in your audience retention.
Fifth, organize your videos into sections that will resonate with your audience and make it easy for them to find the videos they want to see. Guide your audience from one lesson or topic to another in the right order. You can set your content up with playlists and push viewers to the next lesson videos with cards and end screens.
Sixth, Extend the life of your shoots! Consider putting additional material like outtakes and behind-the-scenes videos on your channel. Hello doodle bugs, it’s Mary Outtakes and behind the scenes are a great
gift to your audience something great to put at the end of videos as a bit of a reward.
gift to your audience something great to put at the end of videos as a bit of a reward.
Seventh, once your audience has found your channel, engage them with your comments and other YouTube features: You can ask a question at the end of your videos and have your audience reply in the comments. Pin your favorite comment to the top. You can also pin a question for your audience at the top of the comments. Comments are really important in building a community at the end of our videos we encourage debate in the comment section and that’s a perfect way for commenters to engage with
each other and create a bit of a community behind your brand.
Eighth, Quiz your audience! Add a quiz or discussion question to your videos and have the audience discuss it in the comments. When viewers give you awesome answers or comments, you can heart them.
Ninth, Go live! You could host a live Q&A with your audience. Live streams of educational content encourage channel discovery because they appear in search results. Your subscribers are also notified when you’ve gone live. Live events you schedule ahead of time are automatically promoted on your channel.
Tenth, Go global. Your educational channel can find worldwide audiences by creating videos that have universal appeal, using translations tools to support accessibility and expanding successful models
to new languages. Try adding captions to your videos to support
accessibility. We use captions, we make sure to caption every video in English for the hearing impaired.
You can also enable community contributions to allow your fans to translate subtitles for you.
40% of our audience is international so they submit subtitles to us and we put em up!
accessibility. We use captions, we make sure to caption every video in English for the hearing impaired.
You can also enable community contributions to allow your fans to translate subtitles for you.
40% of our audience is international so they submit subtitles to us and we put em up!
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