I know how frustrating it could be when you have 0 views and 0 subscribers.
Your youtube channel, you are getting started, no one knows who you are yet and what kind of content you produce. You spend all that time planning and scripting and filming and editing the videos
and you're all excited.
Your youtube channel, you are getting started, no one knows who you are yet and what kind of content you produce. You spend all that time planning and scripting and filming and editing the videos
and you're all excited.
You upload to youtube, only a few people watch it. I remember back then when I had 0 views and 0 subscribers and I would upload a video and I would wait and I would refresh a few times hopefully
to get a few more views. So I know what it's like when you're starting from scratch. And I know a lot of my fans, that I inspire you to start your youtube channel.
to get a few more views. So I know what it's like when you're starting from scratch. And I know a lot of my fans, that I inspire you to start your youtube channel.
By the way, if you start your youtube channel because of following my work, comment below and let me know. I might just check out your youtube channel. So how do you grow with 0 views and 0 subscribers? See, in the publishing world, I've done a number of books and there's a joke that we talk about in the publishing world. Well, how do you become a best-selling author?
Well, it's easy to become a best-selling author if you already have a best-seller, right? So meaning it's easy to grow your youtube channel if your youtube channel already has a lot of subscribers, and also you're already famous. Then it's easy for your videos to go viral or to get more views and get more eyeballs when you already have a big youtube channel. But what do you do if you're starting from scratch?
So today I'm gonna share 5 secrets with you. If I were to start all over again, growing with 0 views and 0 subscribers, what are the 5 things that I would do?
So make sure you stay until the very end.
I'm gonna share one secret with you that will explode your subscribers and explodeyour views, are you ready? Let's go
YouTube secret number one.
Hey do you remember what secret number one is? I believe it's use compelling titles, sir. Right, use compelling titles. You don't want to be boring. One of the biggest sins you could commit as a YouTubers is to have boring titles. Yes I know, there are YouTubers out there that they have boring titles and yet they still have millions and millions of followers, if you are Casey,that's a different story.
Casey breaks every single rule and still has a massive following. But for most people who are starting from 0 views and 0 subscribers, you wanna have compelling titles for your videos because people are searching you. They don't know you yet. So let me give you some templates, some examples, because I got started as a copywriter. Remember back then when I was doing copyrighting, when I was writing any kind of titles, any kind of headlines, we call them. That we wanted to make it interesting. And one of the litmus test is, we ask ourselves, would this headline work in a classified ad. Yes, I know, newspaper, I'm my age, I get that, okay? But newspaper, people are flipping through the newspaper and they can see, okay, would this headline be compelling enough for people to read, wanting to find out more information. So it's the same thing. Let me give you some proven headlines or just some ideas
when it comes to titles. Number one, how to. How to is always a very, very powerful title because people go on youtube, they wanna find out how do I do something? How to, it's a very, very powerful title. One of my videos that went kind of viral is how to make a thousand dollars a day using your smartphone. So it has a promise and also tells them hey, I will learn how to do something. So how to is a huge category on youtube.
when it comes to titles. Number one, how to. How to is always a very, very powerful title because people go on youtube, they wanna find out how do I do something? How to, it's a very, very powerful title. One of my videos that went kind of viral is how to make a thousand dollars a day using your smartphone. So it has a promise and also tells them hey, I will learn how to do something. So how to is a huge category on youtube.
Second, it could be a variation of that, like how I. How I have done something. Another video that went
viral for my channel is how I retired at the age of 27, where I kind of share my story, what I've done, some of the lessons I've learned. So that's another example. Another good example is secrets of. Secrets of. So people wanna know, right, People want to know, sir. They wanna know what are the secrets.
viral for my channel is how I retired at the age of 27, where I kind of share my story, what I've done, some of the lessons I've learned. So that's another example. Another good example is secrets of. Secrets of. So people wanna know, right, People want to know, sir. They wanna know what are the secrets.
Secrets of. So example of one of my videos, the secret to closing more sales, that's another example.
The secret of or secrets of. And if you have a specific number 3 or 4 or 5, that's even more powerful.
Another example, warning type headline such as, I have this video called don't start a business until you watch this or don't start your youtube channel until you watch this. It's kind of like a warning, hey, don't do that until you watch this video. You see how it's very much curiosity driven? Or, one more example and that is a headline, a title that is outcome driven. Example, the most dangerous animals in the world.
The secret of or secrets of. And if you have a specific number 3 or 4 or 5, that's even more powerful.
Another example, warning type headline such as, I have this video called don't start a business until you watch this or don't start your youtube channel until you watch this. It's kind of like a warning, hey, don't do that until you watch this video. You see how it's very much curiosity driven? Or, one more example and that is a headline, a title that is outcome driven. Example, the most dangerous animals in the world.
Oh, that's interesting. You see, that has a very particular, very precise, very specific pay off. When your viewers click on that video before they even click on that video, they know exactly what they are going to get. Now when your channel is small, right? When you have 0 views and 0 subscribers, when you use a title like hey, my trip to Europe. Nobody gives a damn. Because no one knows who you are yet, right? And once you have millions of followers and subscribers, sure, my trip to Europe, your fans want to know hey, what is going on, I wanna know. Those vlogging type videos you will get attraction. But in the beginning, it's much more difficult to get traction if you are not well known. So why not focus a topic that people are already searching for, right? Using how to, using warning, using secrets of, right?
Using those proven titles. That way you'll grow much, much faster. YouTube secret number two. Hook them with a youtube trailer. Think about your favorite movie, right, before it comes out. You're all excited. The movie company, what did they do, they release a trailer. They give you some of the best scenes from the movie so you're looking forward when the movie comes out. You should do the same thing for your youtube channel. So you have your first time visitor going to your channel, going to the homepage of your channel. They could click on it and they could see what your channel is about.
Robert Cialdini, his book Influence, The Psychology of Persuasion. He talks about why you need to give them a reason to do something. People need to know, they need to have a reason they need to do it. It's not enough to say hey, my content is fantastic, my videos are fantastic that you should subscribe. It's not good enough. So in your trailer tell them who you are, what you're about, how often you upload,
why should they subscribe and exactly what you want them to do. Now would it be helpful if I give you some kind of a script for your trailer, comment below. Yes, here we go. You could say something like this. Hey, my name is blank. I am an entrepreneur, I'm a blogger, I'm a travel enthusiast, whatever it might be.
why should they subscribe and exactly what you want them to do. Now would it be helpful if I give you some kind of a script for your trailer, comment below. Yes, here we go. You could say something like this. Hey, my name is blank. I am an entrepreneur, I'm a blogger, I'm a travel enthusiast, whatever it might be.
I am a blank, right? When you subscribe to my channel, you tell them you're gonna get X, Y, Z. What are the benefits, why should we subscribe. Hey, you're gonna learn more about this, you're gonna learn
more about that, you're gonna get this kind of value. You gotta tell people that, right? And also tell them every single week I upload one video, two videos or every single Tuesday and Thursday I will upload a video for you. Tell them the frequency of your uploads so they know what to expect. And don't forget to tell people exactly what you want them to do, don't assume because you have good content, oh, they'll naturally subscribe. No, you gotta tell them, so tell them hey, click the little button here, subscribe or
click on the button there, subscribe to my youtube channel today. And make sure you hit the bell.
Make sure you turn on the notifications. You got to tell them what to do. You got it?
more about that, you're gonna get this kind of value. You gotta tell people that, right? And also tell them every single week I upload one video, two videos or every single Tuesday and Thursday I will upload a video for you. Tell them the frequency of your uploads so they know what to expect. And don't forget to tell people exactly what you want them to do, don't assume because you have good content, oh, they'll naturally subscribe. No, you gotta tell them, so tell them hey, click the little button here, subscribe or
click on the button there, subscribe to my youtube channel today. And make sure you hit the bell.
Make sure you turn on the notifications. You got to tell them what to do. You got it?
Secret number three and that is fall in love with your fans, not your content. One of the biggest mistakes
a lot of YouTubers make, they make videos that they want to make instead of making videos that your fans want. You see it's very easy to forget that there's another human being behind this, watching you. You look at the thumbs up, you look at the numbers, you look at the views, you look at subscribers and you think it's just a digit, well it's not just a digit, let me tell you this. Behind this, there's a person. There's a human being with feelings, emotions and struggles. Never forget that. Don't ever, ever treat
your fan like a digit. It's very important and I think one of the reasons why my series Boss in the Bentley did so well on youtube, because it's Q&A, it's my fans, you, submitting a question. And I answer them, I interact and I comment. That makes a huge difference. So you have to care about your fans. Another thing that you could do is as a creator, as a YouTubers, you could give your fans comment a heart.
a lot of YouTubers make, they make videos that they want to make instead of making videos that your fans want. You see it's very easy to forget that there's another human being behind this, watching you. You look at the thumbs up, you look at the numbers, you look at the views, you look at subscribers and you think it's just a digit, well it's not just a digit, let me tell you this. Behind this, there's a person. There's a human being with feelings, emotions and struggles. Never forget that. Don't ever, ever treat
your fan like a digit. It's very important and I think one of the reasons why my series Boss in the Bentley did so well on youtube, because it's Q&A, it's my fans, you, submitting a question. And I answer them, I interact and I comment. That makes a huge difference. So you have to care about your fans. Another thing that you could do is as a creator, as a YouTubers, you could give your fans comment a heart.
To let them know, and when you do that, your fan who left a comment would actually get a notification that you have given them a heart. Sometimes I know, when I read your comments, I give you a heart, and my fans, you're thinking, is that really you, Dan did you just give me a heart? Yes, it's really me.
I think any YouTubers when they think they're too big and they're too popular and they no longer connect with their fans, they're not gonna last long.
I think any YouTubers when they think they're too big and they're too popular and they no longer connect with their fans, they're not gonna last long.
YouTube secret number four. Have a CTA in your video. What does CTA stand for? Call to action. Call to action, you have to tell your viewers exactly what you want them to do. Do you want them to share
your video, do you want them to give you a thumbs up, do you want them to comment below on your video. You have to tell them exactly what to do. Never ever assume. You see, one of the things that
I did when I started telling my viewers, you, to click on the button below and subscribe to my channel, I saw a significant jump in terms of subscribers that I get. At first I thought, hey, if you love my content,
don't you naturally subscribe? People don't do that. And there are many ways you can do this. There are many ways you can insert a call to action. Example, you can do it before, during and after. So, in the beginning of your video you can say something like hey, if this is first time viewer watching my video or this is the first time you are visiting my channel, make sure you hit the subscribe button. You could do something like that. Or in the middle, right? During your video you could say hey, if you want me to teach you more about this, you want me to share more about this experience, you want me to make
more of this kind of video, make sure you comment below and hey, don't forget to subscribe. Or you can also do it at the end, of course don't overdo this, you don't wanna do it three, four times,
that's a bit overkill. But at the end of your video, you could say something like hey, don't forget to
subscribe to my channel. Make sure you hit the subscribe button below and click on the bell. And turn on the notifications, it's very important that you ask them to turn on the notifications. It means that every single time you release a video, there's a chance that they will see it on their homepage. The subscribers feed. So then they are more likely to click on your video. So call to action.
your video, do you want them to give you a thumbs up, do you want them to comment below on your video. You have to tell them exactly what to do. Never ever assume. You see, one of the things that
I did when I started telling my viewers, you, to click on the button below and subscribe to my channel, I saw a significant jump in terms of subscribers that I get. At first I thought, hey, if you love my content,
don't you naturally subscribe? People don't do that. And there are many ways you can do this. There are many ways you can insert a call to action. Example, you can do it before, during and after. So, in the beginning of your video you can say something like hey, if this is first time viewer watching my video or this is the first time you are visiting my channel, make sure you hit the subscribe button. You could do something like that. Or in the middle, right? During your video you could say hey, if you want me to teach you more about this, you want me to share more about this experience, you want me to make
more of this kind of video, make sure you comment below and hey, don't forget to subscribe. Or you can also do it at the end, of course don't overdo this, you don't wanna do it three, four times,
that's a bit overkill. But at the end of your video, you could say something like hey, don't forget to
subscribe to my channel. Make sure you hit the subscribe button below and click on the bell. And turn on the notifications, it's very important that you ask them to turn on the notifications. It means that every single time you release a video, there's a chance that they will see it on their homepage. The subscribers feed. So then they are more likely to click on your video. So call to action.
YouTube secret number five, and that is long term consistency trumps short term intensity.I think most YouTubers, they give up too soon. They upload some videos, or they upload a dozen videos and then they give up because they are saying to themselves, no one is watching my video, I'm not getting enough views, no comment, why? I spent so much time making these videos.I know how you feel.
I know how sucky it is when you upload a video and you spend all that time, you're creating
that perfect piece of content and then no one watches your video but you have to stay consistent. You have to think that this is a long term game. Think of it as like you're pushing a snowball uphill, right.
In the beginning it's very, very heavy. And you keep pushing and you keep pushing but once you hit
that tipping point, once you go over the mountain, the hump. Everything becomes so much faster.
Like this snowball effect. I still remember what took me before, months, the amount of views it took me months to get, now I could get it in hours.
I know how sucky it is when you upload a video and you spend all that time, you're creating
that perfect piece of content and then no one watches your video but you have to stay consistent. You have to think that this is a long term game. Think of it as like you're pushing a snowball uphill, right.
In the beginning it's very, very heavy. And you keep pushing and you keep pushing but once you hit
that tipping point, once you go over the mountain, the hump. Everything becomes so much faster.
Like this snowball effect. I still remember what took me before, months, the amount of views it took me months to get, now I could get it in hours.
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